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Official WhatsApp Business Platform · Meta Cloud API

that works for you

Send bulk broadcasts — without restrictions

Automate chats, sell with a catalog, and never miss a lead — on the official WhatsApp Business API.

Free to start · no credit card

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Meta Tech ProviderOfficial Cloud APIBusiness Partner — coming soonMade in India

Made in India 🇮🇳 · Built for every business & use case · WaZappy is a product of Infrared Techno

Trusted by growing D2C brands, agencies and service teams across India

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Modules

Every module your business runs on

Team inbox, no-code automation, AI, WhatsApp catalog & POS, UPI payments, broadcast & drip campaigns, email, Google Workspace and CRM — all in one platform, built for Indian businesses.

Support

Shared Team Inbox & Agents

One WhatsApp inbox for the whole team. Assign chats to agents or departments, set priority, add labels, private notes and route by business hours.

Automation

No-Code Flow Builder

Design automations visually with 52 node types across 10 groups — conditions, switches, loops, A/B split, waits, HTTP and more. No developers needed.

AI

AI Suite — on your own key

AI Respond (RAG over your knowledge base), AI Classify for intent routing, AI Extract for fields, and Image Read vision to understand photos and documents.

Commerce

WhatsApp Catalog & POS

Show a native catalog, take orders with a cart, collect delivery addresses, confirm orders and push live order-status updates — a full point-of-sale inside chat.

Commerce

Payments — UPI & Cards

Request payments in-chat with UPI collect/intent, cards and wallets, add tax, shipping and discounts, and auto-reconcile against every order.

Growth

Campaign Manager

Broadcast Meta-approved templates to segmented audiences with opt-out handling, rate limiting and real-time delivery & read reports.

Growth

Drip & Follow-up Sequences

Timed follow-up sequences, scheduled sends and wait-until steps that nurture leads automatically so nothing slips through the cracks.

Email

Email Campaigns & Custom Sender

Send transactional and marketing emails via your own SMTP / SendGrid custom sender, right from your flows — with delivery reports.

Google

Google Workspace 1-Click

Blast WhatsApp to a Google Sheet in one click, read/write rows live, find & book Google Calendar slots (with Meet), and send Drive files on WhatsApp.

Sales

CRM, Lead Scoring & Pipelines

Score leads, move contacts through pipeline stages, sync to your CRM/ERP via our API, and alert your team the moment a hot lead lands.

Messaging

Message Templates

Create and submit utility, marketing and authentication (OTP) templates, then reuse them across flows and campaigns.

Insights

Analytics, GST & Reports

Track delivery, read and reply rates, campaign performance and click-to-WhatsApp ad attribution — with GST-compliant invoicing and reports for India.

No-code flow builder

Build the flow. Watch the chat happen.

Drag and drop from 52 nodes on one visual canvas — and every step becomes a real WhatsApp conversation, automatically. No code, no developers.

Flow builder Executing
Keyword triggerNext →

“price”, “order”

AI auto-replyNext →

Understands intent

Take orderNext →

Catalog cart

Payment requestNext →

UPI · ₹1,499

Payment receivedNext →

Auto-confirm

Send GST invoiceNext →

PDF

Order status + feedbackEnd

Auto updates

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Flow builder — Booking assistant Live
🚀START?

Keywords

bookbookingappointmentslot
Next
💬WELCOME?
Hi! 👋 Welcome to our booking assistant. Let’s grab you a slot in a few quick steps.
Default Next
ASK NAME?
What’s your full name?
Default Next
ASK EMAIL?
Thanks ! Share your email so we can send the invite.
Default Next
📅FIND FREE SLOTS?
Find Free Slots (15m gap)
Next
📋PICK A SLOT?
Please pick a slot that works for you 📅
⚡ Dynamic list
Next → (any selection)
💬CONFIRM SLOT?
You’ve selected 📅 — shall I lock it in?
Confirm booking
🔀MAP SELECTED SLOT?
⚡ 2 assignmentsslot_iso =
booked_on =
Next
📆BOOK ON CALENDAR?
Create the calendar event and send the invite
Next
📊SAVE TO SHEET?
Append the booking row to Google Sheets
Next
🏷️TAG CONTACT?
Add: booked, appointment
Next
🔔NOTIFY TEAM?
Alert the team inbox that a slot was booked
Next
CONFIRMATION?
Booking confirmed! 👤 📅
Default Next
ASK FEEDBACK?
How was your experience? Reply 1–5 ⭐
Delay: 1 day after
Default Next
🏁END?
Conversation ends here
Drag any node, connect the ports — this is the real canvas, not a picture of one.← swipe to explore →

Helpdesk & live agents

Raise a ticket, or talk to a human — right inside the chat

Customers can raise a support ticket without leaving WhatsApp — it’s logged in your helpdesk and emailed to your team instantly. Prefer a person? One tap on “Talk to a human” alerts an available agent, who joins the same conversation live and takes over from the bot.

Flow builder Executing
Customer needs helpNext →

Any keyword

Raise a ticketNext →

Auto-logged

Email to adminNext →

Instant alert

“Talk to a human”Next →

Agent alerted

Agent joins liveEnd

Human takeover

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Ticket → helpdesk

Every request becomes a tracked ticket with the full chat context — nothing gets lost.

Instant email alert

Your admin/support inbox is notified the moment a ticket is raised, so SLAs stay on track.

Live human takeover

“Talk to a human” alerts an agent, who joins the chat and replies in real time — the bot steps back.

Normal WhatsApp vs WaZappy

Why the WhatsApp Business API?

The regular WhatsApp Business app is fine for a single person. To automate, broadcast and sell at scale — without risking a ban — you need the official Business API. Here’s the difference.

What you get
WhatsApp
Business app
WaZappyBusiness API
Multiple agents on one number (team inbox)
No-code chatbots & automation (52 nodes)
Bulk broadcast to thousands
Limited (256 / manual)
Drip campaigns & scheduled follow-ups
Catalog + UPI/card payments in chat
Basic catalog
API, webhooks & integrations (Sheets, Calendar, CRM)
Built-in AI (reply, classify, extract, vision)
Message templates to reach users anytime
Analytics, delivery & read reports
Basic
Green tick (verified) assistance
Runs on the official Meta Cloud API
Consumer app
Low ban risk (official, policy-compliant)
High if used for marketing
Built-in AI · RAG · MCP

Let AI run your WhatsApp — with your own knowledge and an MCP

WaZappy ships with a RAG AI model that answers from your business knowledge, and an MCP so an AI assistant can manage almost everything for you — cutting manual work dramatically.

RAG knowledge model

Upload catalogs, policies, price lists, FAQs and docs. The AI retrieves the right answer from your own data — accurate replies, no hallucinations, in Hindi or English.

MCP — AI manages everything

Our Model Context Protocol server lets an AI assistant create flows, draft templates, send broadcasts, read orders, update contacts and pull reports — you just ask in plain language.

CRM / ERP data fetch

Connect your CRM or ERP via our REST API and webhooks. Flows fetch live data (orders, dues, tickets, stock) and act on it — automating work end-to-end.

How it fits together: a customer messages → the RAG AI understands intent and answers from your knowledge → a flow fetches live data from your CRM/ERP → actions happen automatically (order, payment, ticket, update) → and through the MCP, AI can build and change all of this for you. Less manual work, faster replies, fewer errors.

One thing to know about the AI: you bring your own AI provider key and configure it yourself, so the AI runs on your account — your data, your usage, your bill, with no margin added by us. The same goes for third-party integrations like Google Sheets, your CRM or your calendar. Step-by-step instructions for every supported provider are inside the app, and if you would rather not do it yourself, our team will help you integrate it — just ask.

Your benefit

What automation is worth to you

A quick, honest estimate for a small team handling ~1,500 conversations a month. You pay Meta directly for messages (at cost) and only the WaZappy software fee — here’s the typical impact.

2 → 0.5

agents needed

AI + flows handle repetitive chats, so a smaller team covers the same volume.

~120 hrs

saved / month

No manual replies, order-taking, reminders or data entry — automated end-to-end.

30%+

more orders

Instant replies, cart recovery and follow-ups recover sales you were losing.

Zero

message markup

Conversation charges billed by Meta directly — WaZappy adds nothing on top.

Simple math: if automation saves even one agent’s salary (~₹20,000–₹30,000/mo) and recovers a handful of orders a day, the WaZappy software fee pays for itself many times over — while your message spend stays exactly what Meta charges, with full transparency.
Illustrative estimate — actual results vary by business, volume and setup.

Built for every business

Use for your

Same platform, different playbook. Pick what you do and see exactly how the conversation runs.

Use for your

Carts get abandoned and COD orders turn into returns.

Start free for retail
  • Send the catalog in chat and take the order without an app
  • Recover abandoned carts with one gentle nudge
  • Confirm COD before dispatch, so RTO drops
  • Collect payment over UPI and send a GST invoice automatically

Don’t see your trade? It still works — every one of these is the same builder, arranged differently.

Integrations

Connects with the tools you already use

AI providers (Gemini, OpenAI, Claude, Groq, Mistral, DeepSeek), your email senders (Gmail/SMTP, SendGrid), Google Drive, Calendar & Sheets, and Razorpay/UPI payments — plus a REST API and webhooks for everything else.

WhatsApp Cloud API (Meta)

Live

Built directly on Meta’s official WhatsApp Business Platform (Cloud API) — the foundation everything runs on.

Google Gemini

Live

Connect your own AI provider key (Gemini, OpenAI and others). The AI runs on your account — your data, your usage, your bill.

OpenAI (ChatGPT)

Live

Bring your own OpenAI key to run GPT-4o and friends for AI Respond, Classify and Extract nodes.

Anthropic Claude

Live

Use Claude models for high-quality, grounded replies over your own knowledge base (RAG).

Groq & DeepSeek

Live

Fast, low-cost inference options — Groq (Llama/Mixtral) and DeepSeek — selectable per workspace.

Google Sheets

Live

One-click WhatsApp to a Sheet, plus live read/write of leads, orders and responses from your flows.

Google Calendar

Live

Find free slots, book meetings with Google Meet, and send reminders straight from WhatsApp.

Google Drive

Live

List folder files and send brochures, invoices or documents on WhatsApp automatically.

Email — SMTP / SendGrid

Live

Send from your own custom email sender (any SMTP relay, incl. SendGrid) with delivery reports, triggered from flows.

Payments — Razorpay & UPI

Live

Collect payments in-chat with UPI, cards and links via Razorpay; reconcile against every order.

Developer REST API & Webhooks (on plans that include API access)

Live

Send messages, manage contacts and fire flows programmatically — and receive real-time events. See the API docs.

In their words

What teams say after switching

Sample content — add real testimonials in Admin → Testimonials

Add your first real customer quote in Admin → Testimonials, and this sample disappears.
SSample entryReplace me
Ask a happy customer for two lines about what changed for them. Specific beats glowing.
SSample entryReplace me
Keep their real name and business — an anonymous testimonial persuades nobody.
SSample entryReplace me

Easy steps to activate

From sign-up to a live number

Six steps, most of them a few minutes each. We guide you through every one as a Meta Tech Provider.

  1. Sign up

    Create your WaZappy account with an email and a password. Free to start, no card needed.

    Under a minute
  2. Complete your KYC

    Verify yourself once with your PAN and Aadhaar through our secure, encrypted flow. Your documents are never shared with third parties.

    Secure & encrypted
  3. Add your WhatsApp number

    Use a number that is not currently active on the WhatsApp or WhatsApp Business app — or migrate your existing one and keep your identity.

    New or migrated
  4. Submit your business documents

    Add your business proof — GST certificate, incorporation or Udyam — so Meta can verify the number under your business name.

    For Meta verification
  5. Add a payment method to Meta

    Meta bills you directly for the messages you send, exactly per usage. Add a card or UPI to your Meta Business account — WaZappy never marks this up.

    Billed by Meta, at cost
  6. Go live

    Your number activates and you can send and receive straight away. Build a flow, import your contacts, and send your first campaign.

    Usually same day

Green-tick (verified badge) approval is a separate Meta review and can take a few days to a couple of weeks.

Free plan · No setup fee

Start free.

No trial countdown, no onboarding invoice, no markup on Meta’s message rates. Do it yourself — or hand it to us once, for a flat fee.

Free plan, forever

Start on the free plan and stay there while you test. No card, no trial clock, no feature held hostage.

No setup fees

Onboarding is do-it-yourself and free. Every step is documented inside the app — signup, KYC, number, business docs, go live.

Want us to do it? ₹2,499 once

If you would rather not touch it, our team sets the whole thing up for you for a one-time ₹2,499 + GST. Not a subscription, not per number.

Messages billed by Meta, at cost

Conversation charges go straight to Meta at their published rates. We never mark them up or resell message credits.

Do it yourself — free. Or let us do it — once.

Setup is documented end-to-end inside the app, and each step takes a few minutes. If you would rather skip it entirely, our team completes your whole setup — Meta Business account, number, verification, first flow and templates — for a single fee.

One time only, plus GST. Optional — the DIY setup is free and fully documented.

Assisted setup

2,499+ GST

One time. Not a subscription.

Ask us to set it up…or start free and do it yourself

Meta bills you directly for conversations, exactly at their rates. WaZappy adds no markup on messages.

Pricing

Straightforward plans, no markup

Pay monthly, quarterly, half-yearly or yearly — the software fee only. WhatsApp conversation charges are billed by Meta at cost.

Starter

For solopreneurs getting started on WhatsApp.

₹999/mo

billed monthly

Sign up free
  • 1 WhatsApp number
  • Shared team inbox (2 agents)
  • Message templates
  • Basic no-code flows
  • Catalog & UPI payments
  • Email support
Popular

Growth

For growing teams running campaigns.

₹2,499/mo

billed monthly

Sign up free
  • Everything in Starter
  • Full flow builder (52 nodes)
  • Broadcast, drip & email campaigns
  • Catalog, orders & POS
  • Up to 5 agents & departments
  • Delivery & campaign reports

Pro

For businesses that want AI and integrations.

₹5,999/mo

billed monthly

Sign up free
  • Everything in Growth
  • Built-in AI nodes (respond, classify, extract, vision)
  • Google Sheets, Calendar & Drive
  • CRM sync + lead scoring
  • Up to 15 agents + REST API
  • Priority support

Enterprise

For high-volume and white-label needs.

Custom

Talk to sales
  • Everything in Pro
  • White-label / reseller options
  • Unlimited agents & flows
  • Dedicated onboarding & SLA
  • Custom integrations
  • Account manager

Software fee only. WhatsApp message usage is billed by Meta directly, exactly per usage — WaZappy charges nothing for messages. GST as applicable.

Compare all plans

FAQ

Questions, answered

Can’t find what you need? Talk to our team →

Yes. WaZappy has a free plan you can start on today — no credit card, no trial countdown. You get the team inbox, the flow builder and your WhatsApp number connected. You only move to a paid plan when you need higher volumes or the advanced modules; nothing you have built is taken away in the meantime.

No. Setup is free and do-it-yourself — every step is documented inside the app, and you can complete it without talking to anyone. If you would rather we did it for you, our team will handle the entire setup for a one-time fee of ₹2,499 + GST. That is optional, charged once, and is not a subscription.

Two separate things get billed. The software (WaZappy) — free to start, then a monthly plan as you scale. And the conversations — Meta charges those directly to your own Meta Business account at their published India rates, which differ by category (marketing, utility, authentication; service conversations started by the customer are free). WaZappy adds no markup on messages and does not resell message credits, so what Meta charges is exactly what you pay.

You can start and run on the free plan with no monthly software fee. Meta’s per-conversation charges still apply, because those are billed by Meta, not by us — nobody can waive them. Be cautious of any provider claiming messages are free: they are either bundling the cost into a higher plan or are not on the official API.

There are none on our side, and we would rather say so plainly: no setup fee, no markup on Meta’s message rates, and nothing that only appears on the invoice. Extra agents and extra numbers are priced add-ons, listed openly on the pricing page. The only two things you pay are your WaZappy plan and Meta’s conversation charges — and the optional ₹2,499 + GST if you ask us to set it up for you.

Sign up, complete your KYC once, add a WhatsApp number, submit your business documents so Meta can verify you, and add a payment method to your Meta Business account. Your number then activates and you can send and receive straight away. Most businesses are live the same day.

You can use any number that is not currently active on the WhatsApp or WhatsApp Business app, or migrate your existing one across. Migration keeps your number and your business identity — we walk you through it. Note that once a number is on the API, it can no longer be used in the regular WhatsApp app.

Number activation is usually same-day once your Meta Business account and documents are in order. The green tick (verified badge) is a separate Meta review and takes anywhere from a few days to a couple of weeks — that timeline is Meta’s, not ours, and no provider can shorten it.

Yes, and that is a good thing. Your WhatsApp Business Account and your number live under your own Meta Business Manager, so you own the asset. If you ever leave, you take your number, your templates and your quality rating with you.

Yes. The AI features (AI auto-reply over your knowledge base, classify, extract, image reading) run on an AI provider of your choice, and you configure that yourself with your own API key. This is deliberate: your key means your data goes to your account, you see exactly what the AI costs you, and you are never locked into our margin on top of it. Step-by-step instructions for every supported provider are inside the app — and if you would rather not do it yourself, our team will help you integrate it at no extra charge.

The AI provider key, and any third-party integration you want to use — Google Sheets, your CRM, your calendar, payment gateway. Each one has written instructions in the app and takes a few minutes. Nothing is hidden behind a sales call. If you get stuck on any of it, ask our team and we will set it up with you.

Yes. Upload your catalogs, price lists, policies, FAQs and documents, and the AI retrieves answers from your material rather than making things up. It replies in Hindi or English, and hands off to a human agent the moment a customer asks for one or the AI is not confident.

The free WhatsApp Business app is built for one person on one phone: no multi-agent inbox, no real automation, broadcasts capped at 256 saved contacts, and a genuine ban risk if you use it for marketing. The API is the official platform for businesses — many agents on one number, automation, template broadcasts at scale, catalog and payments, and integrations. WaZappy is the software layer on top of that official API.

Three things. A genuinely free plan rather than a trial. No setup fee, and no markup on Meta’s message rates — you see the same numbers Meta does. And a flow builder with 52 nodes plus built-in AI, so most businesses never need a developer. You also keep ownership of your WhatsApp Business Account.

Not if you use the official API the way it is meant to be used, which is what WaZappy sets you up on. Bans overwhelmingly happen on unofficial or grey-market tools and on the consumer app used for bulk marketing. On the official platform you send Meta-approved templates to people who opted in, and your quality rating is visible to you at all times.

WaZappy is an all-in-one WhatsApp Business API platform: a shared team inbox, a no-code flow builder with 52 nodes, built-in AI, broadcast and drip campaigns, a WhatsApp catalog with UPI payments, email campaigns, and Google and CRM integrations — everything needed to sell and support on WhatsApp from one place.

Yes. Infrared Techno, the company behind WaZappy, is a Meta Tech Provider on the official WhatsApp Business Platform (Cloud API). That means we are authorised to onboard your business onto the official platform and provide the software layer on top of it — a legitimate, policy-compliant setup rather than an unofficial API.

As many as your plan allows — that is the whole point of the API. Everyone works from one shared inbox with departments, business-hours routing, internal notes and assignment, so a customer keeps talking to one number while the right person answers.

Yes — Meta-approved template broadcasts to segmented audiences, with opt-out handling, rate limiting and real-time delivery and read reports. Your daily messaging limit is set by Meta based on your quality tier, and it grows as you send responsibly.

Yes, through the REST API and webhooks. Anything that can call an HTTP endpoint can push events into a flow and read data back out — orders, carts, tickets, stock. Google Sheets and Google Calendar are built in as flow nodes. If you need a specific system wired up, our team will do the integration with you.

Your flows, templates and AI replies work in Hindi, English and other Indian languages. Customers write however they normally write — including Hinglish — and the AI understands it.

Yes — the free plan is the trial, except it does not expire. Connect a number, build a flow, send real messages and see how it fits your business before you spend anything on software.

Ready to put WhatsApp to work?

Start on the free plan, connect your number, and send your first automated reply today. No setup fee, no card.

Free plan · No setup fee · Messages billed by Meta at cost